Tuesday, November 23, 2010
Product Restrictions Apply

“Product Restrictions Apply.”

You see that statement in many, many, many advertisements for retail sales of all kinds. Judging by your Facebook posts and emails to us, you’ve certainly seen that statement it in our ads as well. It’s not because we’re trying to confuse you or make your life difficult. We promise. It’s hard enough to get through all the noise out there and convince you that buying something from us is your best bet.

So why is that pesky little statement in all of our ads, you ask? Because we have to have it there. We live under the rules and regulations of our vendors (Brine, Reebok, STX, Warrior, et al) when it comes to advertising sales & deals. There is something called “MAP” that all of the lacrosse retailers abide by. MAP stands for “minimum advertised pricing” and there are certain products – mostly all the newer stuff – that we are not allowed to sell under a certain price. If any retailer does sell for UNDER a MAP price, that retailer runs the risk of not being able to sell that equipment anymore. So it’s not a much of a choice – if Brine, Reebok, STX or Warrior stop making their product available in ComLax stores, you ain’t coming!

So we abide by it and we accept it without hesitation. We understand it. We follow it.

Now, on the web, it’s even more stringent. We cannot advertise under MAP on the web either, but we have further restrictions. We can’t even advertise free giveaways on the web. For example, if we advertise that you get a free sticker or t-shirt with every order, that is against MAP policy. We can actually do that and we have, on some occasions, given away free shirts with web orders, but we just cannot advertise it. If we advertise a 20% off sale on the web (like we will be having August 12-19th), we have to let you, the shopper, know that a certain item cannot be discounted right there on the web product page or in the shopping cart. ComLax chooses to do it right on the product page so you don’t put it into your cart – we think that’s a better customer experience online than what some other retailers do – which is letting you know there’s no discount only after you put the MAP item into your cart. So this is how we do it:

An example of a MAP product online

MAP Product

We figure this method saves you the time of having to remove something from your cart if you don’t want it.

The complexity with web retailing when using MAP products is an interesting animal. For example, a retailer might think they can skirt MAP by just discounting an item automatically when it goes into the cart. A retailer cannot do that. Why? Because even when a customer is looking at their cart, ready to check out and there’s a discount applied in the cart that violates MAP pricing, it’s still considered advertising a price. See? Complicated.

Let it be said here, however – we will always try to get you the best deal we possibly can and we hope that you’ll shop with us during our week long web sale from August 12-19, because you will get some great deals. We don’t think you’ll be disappointed one bit — and saying that is not a MAP violation!

0 Comments Posted at 12:00AM on 11/23/2010

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Monday, November 22, 2010
Cascade CPX-R Review

Terry Soloski checks in today with a review of the Cascade CPX-R lacrosse helmet. Terry manages our ComLax store out in Berlin, MA. There is a lot of buzz out there in laxville about the technology of this helmet and it's currently available right now at our site and one of the cooler things about it are the unlimited customization options!
Anyway, here's Terry's thoughts on the helmet:

The CPX-R is the newest helmet in the Cascade family. The design is a mix between the original CPX and the popular Pro 7 model. This new helmet will replace the original CPX and it's a lighter, balanced helmet with the technology of the successful Pro 7. Below is a detailed description of the helmet before it hits the market in early September.The front of the helmet looks very similar to the original CPX with the visor being separate from the Shell (the Pro 7's are molded to the shell).
Unlike the Pro 7, where you only had two options for the cage of the helmet (black or chrome), you will be able to select a titanium cage for a modest up-charge. By bringing back this option, you can now make this helmet even lighter than it already is.As you look at the shell, one feature is the ridge on the back. The idea behind this feature is to help balance the overall weight of the helmet. This helps create a better weight distribution throughout the entire helmet instead of making it front heavy  -which was an issue in the Pro 7 with certain customers we heard from. Also, you will notice the lines throughout the shell. This design was actually inspired by auto design and gives the helmet a new sleek look.
The interior of the helmet uses the same technology as the Pro 7 with the SevenTech liner system. How this liner system works is that it displaces energy from a direct impact to the helmet -  a must have in a concussion prone sport. Also featured in the CPX-R is the popular SPRfit hardtail, used in the CLH2 and CS models. This allows the helmet to be adjusted from XS all the way up to XL, meaning no more worrying about holding onto size pads.
The CPX-R is available now on our website, just click here and you’ll find everything you need, including some pretty deep customization options.

0 Comments Posted at 12:00AM on 11/22/2010

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